QB – Research Methodology & Communications

Course Content

01 – Research Fundamentals and Terminology

Q 1.1. Define Business Research and what are objectives of doing research?
Q 1.2. List the characteristics of a good research.
Q 1.3. What do you mean by Introduction and Deduction?
Q 1.4. Explain different types of variables.

02 – Importance of Research in Management Decisions

03 – Defining Research Problem

04 – Formulation of Hypothesis

05 – Research Design

06 – Experimental Design

07 – Methods and Technologie2s of Data Collection

08 – Sampling and Sampling Distribution

09 – Attitude Measurement and Scales

10 – Report Writing and Presentation

11 – Introduction to communication and factors influencing its effectiveness

12 – Understanding Business Communication

13 – Effective business communication

14 – Communicating Electronically

15 – Leadership Communication

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Course Content

01 – Research Fundamentals and Terminology

Q 1.1. Define Business Research and what are objectives of doing research?

Q 1.2. List the characteristics of a good research.

Q 1.3. What do you mean by Introduction and Deduction?

Q 1.4. Explain different types of variables.

02 – Importance of Research in Management Decisions

Q 2.1. Explain role of research in management decision making.

Q 2.2. Explain linkage between research and industry life cycle decisions.

Q 2.3. Explain various limitations research.

03 – Defining Research Problem

Q 3.1. What do you understand by research problem? What are the main issues in defining a problem?

Q 3.2. What is a research proposal? Explain its different components.

04 – Formulation of Hypothesis

Q 4.1. What do you mean by Null hypothesis and Alternative hypothesis in hypotheses testing?

Q 4.2. Explain One-tailed test and two-tailed test. What are Type I error and Type II errors in hypotheses testing and which errors should be minimized?

Q 4.3. What do you understand by Acceptance region and rejection regions?

Q 4.4. What is a hypothesis? Discuss its different types and the characteristics of a good hypothesis

Q 4.5. Explain the steps involved in testing of a hypothesis.

05 – Research Design

Q 5.1. What do you understand by descriptive and casual studies?

Q 5.2. What is a research design and what is its significance in a research study.

Q 5.3. Differentiate between qualitative and quantitative research.

Q 5.4. “Research design in exploratory studies must be flexible but in descriptive studies, it must minimize bias and maximize reliability” Discuss

06 – Experimental Design

Q 6.1. Compare the advantages of experiments with the advantages of survey and observational method.

Q 6.2. Discuss the various steps in conducting an experiment.

Q 6.3. Describe various types of experimental design.

07 – Methods and Technologie2s of Data Collection

Q 7.1. Explain various points which should be considered before using published data from other sources.

Q 7.2. Explain different primary methods of data collection and their relative advantages and disadvantages.

Q 7.3. Describe the projective techniques and their importance in research.

08 – Sampling and Sampling Distribution

Q 8.1. Explain various methods of sampling and discuss their relative merits and demerits. Comparison of Probability vs. Non-Probability Sampling

Q 8.2. Distinguish between sampling and non-sampling errors.

Q 8.3. Write a note on “Sampling Distribution of Means”

Q 8.4. Distinguish between statistic and parameter.

09 – Attitude Measurement and Scales

Q 9.1. What are the main differences among nominal, ordinal, interval, and ratio scales? Also discuss in terms of statistical analysis techniques.

Q 9.2. What is a measurement error and what are possible sources of measurement error?

Q 9.3. Explain content validity and construct validity.

Q 9.4. Write short notes on:

10 – Report Writing and Presentation

Q 10.1. Distinguish between: a. Technical report and management report

Q 10.1. Distinguish between: b. Topic outline and sentence outline

Q 10.2. What are the different components of research reports?

Q 10.3. Discuss writing concerns in research reports.

11 – Introduction to communication and factors influencing its effectiveness

Q 11.1. What do you understand by the term ‘communication’?

Q 11.2. What are the prominent barriers to communication?

Q 11.3. How can prejudice hinder the communication process?

Q 11.4. How do cultural factors hinder the communication process?

Q 11.5. In what ways can cross cultural communication be made effective?

12 – Understanding Business Communication

Q 12.1. Define modern communication tools. Why are they important in business communication?

Q 12.2. Explain the advantages and disadvantages of email communication in organizations.

Q 12.3. How do mobile technologies improve communication effectiveness in organizations?

Q 12.4. Discuss the challenges of using modern communication tools in business.

Q 12.5. What precautions should be taken to ensure data security while using modern digital communication tools?

13 – Effective business communication

Q 13.1. What are the prominent factors that can help to ensure the success of a meeting?

Q 13.2. What are some of the prominent advantages and disadvantages of concensus?

Q 13.3. What steps can a leader take to avoid groupthink?

Q 13.4. What are some of the key factors that should be kept in mind when making business presentations?

Q 13.5. What are some of the common mistakes people make when delivering formal business presentations?

Q 13.6. What are the key features of a high impact email?

14 – Communicating Electronically

Q 14.1. Identify your top five challenges as a communicator when communicating electronically….

Q 14.2. Retrieve some of the mails you have written in the past and categorize them into formal and informal mails….

Q 14.3. Choose an appropriate electronic channel for communication in the following situations:

Q 14.4. Think of situations where communicating via an email may lead to negative repercussions. Identify three situations in which emails should be used.

Q 14.5. How does email communication differ from communicating via social media technologies?

Q 14.6. What are the top three challenges of electronic communication?

15 – Leadership Communication

Q 15.1. Think of an incident where you influenced someone to work towards a team goal. Reflect on the following points with regard to this incident:

Q 15.2. Identify a popular political leader, well known for his/her communication skills. Select at least one of his/her popular public speeches and analyze it along the following parameters:

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